My, My you have us all scrambling now. From the old CEO's of Sony Music Entertainment to the Artist Manager like myself graduating from college, we are all doing the same thing...trying to figure out what is next. Creativity has become the new trend, which allows for our business to be a little more fun, but very scary. With competition becoming completely untraditional we have to navigate how to compete best. Should we try to mock other's business models (do we have to watch one more person fail at mimicking Radiohead's "In rainbows" release) or is it every man for his own marketing/management plan?
Below are a few creative and new ideas, what do you think? Is it the future or is it just a trend?
Releasing an album as a T-Shirt- Mos Def's new album is available as a t-shirt that is adorn with album art and a download code for their album.
Releasing an album by way of iPhone application. -Alice in Chains new album is available as an interactive iPhone application that lets you play with the album art and get exclusive content.
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